Building Better Financial Futures
We've been helping Australian businesses understand their financial progress since 2019. Started by two finance professionals who got tired of seeing businesses struggle with unclear metrics.
From Confusion to Clarity
Back in 2019, we noticed something troubling. Smart business owners were making decisions based on gut feeling rather than solid financial data. Not because they didn't want better information, but because traditional financial reporting felt overwhelming and disconnected from daily operations.
We realized that measuring progress isn't about complex formulas or expensive software. It's about finding the right indicators that actually matter to your business and tracking them consistently.
So we developed a different approach. Instead of drowning businesses in spreadsheets, we focus on identifying the 3-5 key metrics that tell the real story of financial health. Then we help create simple, sustainable systems to track them.
What Drives Our Work
These aren't corporate buzzwords. They're the principles that shape every conversation we have with clients.
Simplicity Over Complexity
The best measurement systems are the ones you'll actually use. We strip away unnecessary complexity to focus on what truly impacts your bottom line.
Transparency in Everything
No hidden fees, no confusing jargon, no black-box solutions. You should understand exactly what we're measuring and why it matters to your business.
Progress Over Perfection
We'd rather help you make consistent small improvements than chase perfect metrics that paralyze decision-making. Forward movement beats standing still.
Our Measurement Philosophy
Most businesses track everything and understand nothing. We take the opposite approach. We help you identify the vital few metrics that actually predict success, then build systems to monitor them consistently.
Our clients typically see clearer decision-making within the first month. Not because we've revolutionized their business, but because they finally have reliable data about what's working and what isn't.
- Cash flow prediction models tailored to your business cycle
- Customer lifetime value tracking for service businesses
- Operational efficiency metrics that connect to profitability
- Early warning indicators for potential financial challenges
The People Behind the Process
We're not a huge team, but we know our stuff. Between us, we've helped over 200 Australian businesses get clearer about their financial progress.
Zephyr Blackwood
Lead Financial Analyst
Spent eight years in corporate finance before realizing small businesses needed better tools than what big companies use. Specializes in creating measurement systems that don't require a finance degree to understand.
Iris Thornfield
Progress Measurement Specialist
Background in business operations and data analysis. Has a talent for finding the patterns in financial data that actually matter. Believes that good measurement should make business owners feel more confident, not more confused.